Publication details

In the spiral of mistrust : On the decline of public trust in Czech journalists

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Year of publication 2017
Type Article in Periodical
Magazine / Source Central European Journal of Communication
MU Faculty or unit

Faculty of Social Studies

Field Mass media, audiovision
Keywords Czech journalists; mistrusting audiences; political orientation; trust
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Description This paper analyses the change of public trust in journalists in the Czech Republic and investigates the main characteristics of mistrusting audiences. Comparative analysis based on two representative surveys of Czech population reveals that public trust in journalists declined by a third between 2004 and 2016. Mistrust is on the rise especially among: (a) socio-economically deprived media consumers (b) with leftist political orientation c) belonging to the youngest cohort. The analysis also indicates a split of ideal-typical image of a journalist as a highly educated advocate of socially vulnerable groups, and suggests the return of perception of journalists as establishment representatives which prevailed during the previous "real socialist" regime.
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