Publication details

Analýza aktérů cestovního ruchu v destinaci

Title in English The Analysis of Tourism Stakeholders in a Destination


Year of publication 2018
MU Faculty or unit

Faculty of Economics and Administration

Description The presentation "The Analysis of Tourism Stakeholders in a Destination" was written for the purpose of Business strategy of Destination management organization. The presentation highlights the importance of tourism stakeholders in a destination and the necessity of the knowledge of their needs and interests, and their participation in the DMOs activities, as well as the necessity of tourism stakeholders motivations to cooperation.
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