Publication details
Tržní orientace - známá neznámá
| Title in English | Market Orientation - Known Unknown |
|---|---|
| Authors | |
| Year of publication | 2018 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | Market orientation is an important object of many scientific research studies. The publication is aimed to provide comprehensive information about market orientation, especially development of market orientation, its connectedness and possibilites of implementation. It presents not only interesting knowledge aimed form foreign scientific research but also the main results of research activities realised in the Czech Republic. |