Publication details

Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts

Authors

MIHAI Hana

Year of publication 2018
Type Conference abstract
MU Faculty or unit

Faculty of Arts

Citation
Description The presentation focuses on lexical choices which contribute to the creation of an apparent human dimension of an advertised destination. Subsequently, it attempts to formulate relevant tendencies in shaping the message in anglophone and francophone destination advertising.
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