Publication details
Když dva dělají totéž : srovnávací tradiční rétorická analýza
| Title in English | Same Different : a Traditional Rhetorical Comparative Analysis |
|---|---|
| Authors | |
| Year of publication | 2019 |
| Type | Article in Periodical |
| Magazine / Source | Filozofie dnes |
| MU Faculty or unit | |
| Citation | |
| Web | https://filosofiednes.ff.uhk.cz/index.php/hen/article/view/272/231 |
| Keywords | rhetoric; neo-aristotelianism; Convince your grandma; The Great Schlep; comparison |
| Description | The text compares the persuasive strategies used in similar political videos, The Great Schlep (2008) and Přemluv bábu (Convince your grandma, 2010). It shows that even though Přemluv bábu does not differ from its American original in the overall structure, the declared goal or the theme, it moves away from the original clip in other persuasively important aspects. The differences are especially evident in a construction of audience, the role of the speaker, and in the topical choice expressed by particular stylistic instruments. |
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