Publication details

Poptávka cestovního ruchu. Video průvodce

Title in English Tourism Demand. Video Guide
Authors

HOLEŠINSKÁ Andrea

Year of publication 2020
Type R&D Presentation
MU Faculty or unit

Faculty of Economics and Administration

Citation
Attached files
Description Methodical guide to secondary tourism demand data created for the purposes of online education. The commented (20-minute long) video introduces students to key sources of secondary data that are important in the field of tourism for socio-economic analyses of tourism demand. These are data / indicators expressing the performance of tourism, namely the arrival of guests (tourists) to collective accommodation establishments (CAE), overnight stays of guests in CAE and the average length of stay of tourists. It also includes calculations of intensity indicators, which are presented by the Marketing Information System by CzechTourism.

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