Publication details

Rural Authenticity Between Commodification and Populism



Year of publication 2022
Type Chapter of a book
MU Faculty or unit

Faculty of Social Studies

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Description The growth of rural tourism and heritage industries, together with amenity migration and counter-urbanisation, the branding and marketing of local crafts and products and the marketisation of rural identities, as well as cultural products, produce and reproduce images of “authentic rurality” and turn rural territories into “consuming idylls”. Rural authenticity has taken new political forms in a trend that can be observed in recent years. While a politics of the rural, from agrarian parties to rural protest, has been a stable feature of the western political environment, there is now a new sense of urgency to the issues. The analysis indicates the reframing of “rural authenticity” into cosmopolitism and heterogeneity. In fact, rural areas seem to do better regarding immigrant integration than their urban counterparts, by providing a stable, strong and authentic environment. The chapter also presents an overview on the key concepts discussed in this book.
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