Publication details
Jak navazovat a rozvíjet vztahy s publikem : Průvodce pro média
| Title in English | Engaging Audiences and Building Relationships : Guide for Media Organisations |
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| Authors | |
| Year of publication | 2026 |
| Type | Special-purpose publication |
| MU Faculty or unit | |
| Citation | |
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| Description | Audience engagement is a systematic approach to building and developing a meaningful relationship between media organisations and their audiences. It assumes that quality journalism is created through a dialogue with the people who it is supposed to serve. A newsroom listens to its audience, strives to understand its needs and expectations, maintains regular contact with it, and may even involve it in content creation. This guide summarises international experiences and good practices and presents findings from peer-reviewed studies on the effectiveness of various approaches to audience engagement. It offers practical recommendations and specific tools that the media can adapt to their goals and capabilities and the needs of their audiences. |
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