Publication details
Analýza využití marketingových nástrojů podniky v ČR
| Title in English | The Analysis of the Using of the Marketing's Instruments in Companies in CR |
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| Authors | |
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2003 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | analysis; marketing's mix; marketing's instruments |
| Description | The topic of this paper are problems of merketing's using or using of marketing's instruments with companies and institutions in Czech republic. A base for this paper was a research whose was took sixty four companies and institutions from differend economic areas in Czech republic. Companies was not chose on branches or size. It extracted broad look on heterogeneity of using of marketing's instruments herewith. |
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