Publication details
Marketing and Management in the tourist Destinantion of South Moravia
| Title in English | Marketing and Management in the Tourist Destination of South Moravia |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Article in Proceedings |
| Conference | Recenzovaný sborník + CD ROM referátů z 9. mezinárodní konference na téma: "Cestovní ruch, regionální rozvoj a školství" |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | destinační management; destinační marketing; turistický region; organizace cestovního ruchu; realizace destinačního managementu a marketingu |
| Description | This contribution reports on the development and experience in destination management and marketing in the tourist region of South Moravia. It characterizes the current status of destination management and marketing in Europe and its development in the Czech Republic. Further, it discusses the practical realization of destination management and marketing at particular levels of the chosen region. Finally, it describes the main problems of destination management and marketing in selected tourist regions and the respective possible solutions. |
| Related projects: |