Publication details

Lengua y sociedad de consumo. La influencia de los valores socio-culturales en el léxico de los anuncios publicitarios

Title in English The Language and the Consumer Society. The Influence of the Social-Cultural Values on the Vocabulary of the Advertising Texts


Year of publication 2005
Type Article in Periodical
Magazine / Source Études Romanes de Brno
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords Advertising Language; Social; Cultural; Values; Vocabulary
Description This paper focuses on a possible detailed classification of the social-cultural values which serve as positive connotation of the advertised products. The starting point is the A.Ferraz Martínez's classification, complemented with some new categories and illustrated with examples from Spanish printed advertisement.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.

More info