Publication details
Sociální zodpovědnost podniku a spokojenost zákazníka
| Title in English | Corporate social responsibility and customer satisfaction |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Podnikateľské prostredie a etika podnikania |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | corporate social responsibility; customer satisfaction governmental interest; EU |
| Description | The paper presents the importance of the concept "corporate social responsibility" for the entrepreneurship as well as the examples of the research of corporate behavior perception of the customers. It outlines the governmental interest of this concept ant the situation in the Czech republic, too. |