Publication details
La productividad de los elementos prefijales cultos en los anuncios de cosmética
| Title in English | Productivity of the Prefixal Elements in the Cosmetic Advertising |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Periodical |
| Magazine / Source | Études Romanes de Brno |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | Spanish; Advertising Language; Cosmetics; Prefixation; Neological Productivity |
| Description | Acording to the results of our research, in the written cosmetic advertising predominates the prefixal element anti-. It's neological productivity can be explained by the main motive of the cosmetics, i.e. the battle against aging and some not desired symptoms which accompany this process. The mentionned element also serves as an important linguistic resource of condensation. Besides of anti-, in particular the morphems bio-, micro- and dermo- proved to be the characteristic prefixal elements of the cosmetic advertising texts. |
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