Publication details

La productividad de los elementos prefijales cultos en los anuncios de cosmética

Title in English Productivity of the Prefixal Elements in the Cosmetic Advertising


Year of publication 2006
Type Article in Periodical
Magazine / Source Études Romanes de Brno
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords Spanish; Advertising Language; Cosmetics; Prefixation; Neological Productivity
Description Acording to the results of our research, in the written cosmetic advertising predominates the prefixal element anti-. It's neological productivity can be explained by the main motive of the cosmetics, i.e. the battle against aging and some not desired symptoms which accompany this process. The mentionned element also serves as an important linguistic resource of condensation. Besides of anti-, in particular the morphems bio-, micro- and dermo- proved to be the characteristic prefixal elements of the cosmetic advertising texts.
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