Publication details
Destinační management a spolupráce v destinaci
Title in English | Destination management and cooperation in destination |
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Authors | |
Year of publication | 2007 |
Type | Article in Proceedings |
Conference | Sborník z 1. a 2. mezinárodní konference "Aktuální problémy cestovního ruchu" |
MU Faculty or unit | |
Citation | |
Field | Management and administrative |
Keywords | destination management; destination company; tourism organization; partnership in destination |
Description | At the beginning, the contribution deals with terminology and the explanation of terms destination management and destination company. Then the paper focuses on the process of cooperation in tourism between all stakeholders as one of the key principles. Final part of the paper presents results of the research concerning tourism organization and cooperation in South Moravia. |