Publication details
Metaphorik Überzeugungskraft Bewertung
| Title in English | Metaphorik, Persuasion, Evaluation |
|---|---|
| Authors | |
| Year of publication | 2004 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | The article deals with problems of metaphors, persuasion and avaluation in non-fictional discourse of internet-sides and journalism of the domain of health insurance and health service. Thera are discussed metaphoric, persuasion and evaluation in the theoretical part, and there are analysed concrete language examples in the practical part. |
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