Publication details
Vztahy se stakeholdery - výsledky kvalitativního výzkumu mezi mikro a malými podniky v Jihomoravském regionu
| Title in English | Relationships with stakeholders - results of qualitative research among MSE in South Moravian region |
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| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Marketing a obchod 2007 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | MSE relationship marketing establishing and maintaining relationships stakeholders. |
| Description | The paper concerns with the issue of building and maintaining relationships with the stakeholders in its first part. It takes into consideration specificity of micro and small enterprises. This part examines and tries to synthesize different thinking on the issue. The second part presents some results of qualitative research among 60 micro and small enterprises in South Moravian region in Czech Republic, especially it identifies the key stakeholders and reasons of building and maintaining the relationships with them. |