Publication details

Marketing vztahů na obcích III. stupně v České republice

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Title in English Relationship Marketing in Third-level Townships in the Czech Republic


Year of publication 2007
Type Article in Proceedings
Conference Sociální ekonomika, sociální podnik a sociální kapitál. Sborník příspěvků z mezinárodní konference
MU Faculty or unit

Faculty of Economics and Administration

Field Sociology, demography
Keywords relationship marketing; municipality;methods and instruments of continuation and building-up; utility and usefulness evaluation of relationships; existing conflicts and barriers in relationships
Description Currently there is being more frequently introduced using of some methods and instruments taken from private sphere into the public administration. This tendency exists in neighbouring states, not only in the Czech Republic. It has been carried out the International comparative research presented relationship marketing of municipalities and small and intermediate entreprises in the Czech Republic, the Slovac Republic and in Poland in order to chart the situation. This article consists piece of knowledge synthesis segment of the czech section, investigative the municipalities relationship marketing. Enough fifteen councils (with III. degree commission of public administration execution) of South-Moravien region were reached out.
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