Publication details
Principles of Customer Evaluation
| Authors | |
|---|---|
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | International Customer Behaviour and Retailing Research |
| MU Faculty or unit | |
| Citation | |
| Field | Philosophy and religion |
| Keywords | value;choice; subjectivelly satisfying |
| Description | The aim of the paper is to analyse basic paterns of customers motivation. |