Publication details

The Project Zlín. Everyday Life in a Materialized Utopia.

Title in English The Project Zlín. Everyday Life in a Materialized Utopia


Year of publication 2009
Type Article in Periodical
Magazine / Source Lidé města / Urban People
MU Faculty or unit

Faculty of Social Studies

Web Plný text na webu Lidé města/Urban People
Field Archaeology, anthropology, ethnology
Keywords Zlín; Baťa; modernity; myth; ideology; utopia; housing; family house
Description This article is based on a contribution to the "Město - mýtus - identita" (City - Myth - Identity) conference. In it we attempt to consider Baťa and Zlín as a specific kind of myth which is still alive within our cultural milieu. In the text which follows we will deal with one chapter from the overall story of Zlín: with the forms of worker housing, the original assumptions around its construction and its life in everyday currency (based on in-depth interviews with the residents). With this analytical look at this unique phenomenon we wish to peer under one layer of the Zlín myth.
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