Publication details

Marketing vztahů municipalit v České republice, na Slovensku a v Polsku

Title in English Relationship Marketing in Third-level Townships in the Czech Republic, in Slovakia and in Poland


Year of publication 2009
Type Article in Proceedings
Conference Veřejná ekonomika a správa 2009: Aktuální problémy veřejné ekonomiky a veřejné správy.
MU Faculty or unit

Faculty of Economics and Administration

Field Economy
Keywords relationship marketing; municipality; methods and instruments of continuation and building-up; utility and usefulness evaluation of relationships; existing conflicts and barriers in relationships; initiation relationship and activity in incurred relationship
Description Currently there is being more frequently introduced using of some methods and instruments taken from private sphere into the public administration. This tendency exists in neighbouring states, not only in the Czech Republic. It has been carried out the International comparative research presented relationship marketing of municipalities and small and intermediate enterprises in the Czech Republic, the Slovak Republic and in Poland in order to chart the situation. (The research was initiated by Economic University Katowice, further University Of Matej Bel in Banska Bystrice, The Business Faculty of High technical learning in Brno and Economic-administrative faculty of Masaryk University were concerned with.) This article consists piece of knowledge synthesis segment of this research, investigative the municipalities relationship marketing in the area of Initiation and maintenance of relationships, tools used for establishing and maintaining relationships with particular types of subjects.

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