Publication details
Význam zákazníka pro konkurenceschopnost podniků
| Title in English | The importance of customer for comapnies competitiveness |
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| Authors | |
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podniků V |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | customer; relationship; competitiveness; financial performance |
| Description | Contribution presents patial results of the research of the Czech enterprise competitiveness concerning the indicators directed on the factors of the relationships between companies and their customers which can belong among the factors of competiveness accoording the formulated hypothesis. |
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