Publication details
Web competencies in SME
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Article in Proceedings |
| Conference | IADIS International Conference on ICT, Society and Human Beings 20098 |
| MU Faculty or unit | |
| Citation | |
| Field | Informatics |
| Keywords | Web presentation; small and medium enterprises; ICT competencies; internet marketing; long term growth; data mining |
| Description | The main goal of this study was to find rules that describe a correspondence between a web presentation, ICT competence and long-term growth. We bring evidence that a long-term growth can be predicted from the web presentation with high accuracy. We also show which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and internet marketing strategy. |