Publication details
Shopping Centres and Shopping Behaviour: Selected Relations and Socio-Geographical Implications (The Vaňkovka Gallery Brno, Czech Republic Example).
| Authors | |
|---|---|
| Year of publication | 2011 |
| Type | Article in Periodical |
| Magazine / Source | Acta Universitatis Palackianae Olomucensis, Facultas Rerum Naturalium, Geographica |
| MU Faculty or unit | |
| Citation | |
| Field | Earth magnetism, geography |
| Keywords | Retail gravity model; shopping habits; shopping centre; Vaňkovka Gallery Brno |
| Description | The aim of this paper is to analyse, discuss and generalise the selected aspects of the retail gravity model and shopping habits of visitors to one of the most popular shopping centres in the Czech Republic, the Vaňkovka Gallery Brno. The data are obtained by means of a questionnaire survey among the centre’s visitors. Contrary to other suburban shopping centres, the size and location of the Vaňkovka Gallery with respect to the city centre and its closest competitors represent a suitable environment for researching shopping behaviour of the population in a polycentric city system. |
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