The INFLUPOL project investigates the role of influencers as emerging connectors between
politicians and citizens. Methodologically, the project employs a mixed-method approach that
includes: 1) mapping influencers through social media network analyses; 2) conducting in-depth
interviews and reviewing official documentation to assess their relationship with political
organizations; 3) analyzing content published by political influencers during the campaign and
non-campaign periods, both through automated (machine learning) and non-automated
methods (visual analysis) to identify mobilization effects; and 4) analyzing their audience
through: (a) user profiling, (b) community reactions, and (c) a survey. This Czech-Polish project
is part of a broader European research initiative studying influencers in Austria, France, the
Czech Republic, and Poland. The comparison will provide knowledge of the role of influencers
in European democracies and a better understanding of their capacity to mobilize voters in a politically unstable and mistrusted environment.

Sustainable Development Goals

Masaryk University is committed to the UN Sustainable Development Goals, which aim to improve the conditions and quality of life on our planet by 2030.