Publication details
Vzhled jako kognitivní zkratka v politickém uvažování: Experimentální studie vlivu stereotypů na hodnocení politiků v prostředí se silnou přítomností politických témat
| Title in English | Appearance as a Cognitive Shortcut in Political Judgment: An Experimental Study of the Impact of Stereotypes on Politicians’ Evaluation in an Issue-Rich Environment |
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| Authors | |
| Year of publication | 2014 |
| Type | Article in Periodical |
| Magazine / Source | Sociální studia |
| MU Faculty or unit | |
| Citation | |
| Web | http://socstudia.fss.muni.cz/sites/default/files/Vzhled_jako_kognitivni_zkratka_v_politickem_uvazovani_Roman_Chytilek_Otto_Eibl_Lenka_Hrbkova_Jozef_Zagrapan_Jozef_Janovsky.pdf |
| Field | Political sciences |
| Keywords | Appearance; stereotypes; political judgment; experimental political science; electability of candidates |
| Description | This experiment follows studies researching the impact of candidates’ physical appearance on voter decision-making, and adapts this agenda to the Czech context. Candidates’ appearance is a good source of stereotypes which can work as an important information source used by voters to make an election choice. Unlike most of the available studies, this experiment stresses not only the visual aspect of the candidates, but also focuses extensively on their positions on political issues. The effects of stereotypes derived from the ethnicity, age and weight of candidates is tested in an information-rich political environment. The results show that the key factors in voters’ decision-making are mainly issues, not the candidate’s appearance. In the context of elections characterised by the strong presence of political issues, the space for stereotypes derived from candidates’ appearance is very limited |
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