Publication details

Image and discourse: the rhetoric of virtue and vice in early 18th century England

Authors

HOCHMANOVÁ Dita

Year of publication 2013
Type Article in Periodical
Magazine / Source Theory and Practice in English Studies (THEPES)
MU Faculty or unit

Faculty of Arts

Citation
Web
Field Mass media, audiovision
Keywords Image; Discourse; Virtue; Vice; 18th century; Literature
Description The article explores the rhetoric of virtue and vice which was used by the eighteenth-century ruling class to reassert its right to power and suppress the influence of their opponents. Focusing on the tropes of greed and luxury as one of the most prominent tools of denoting enemies, it reveals the strong potential of such tropes to create identities of social groups and affect their social power. The article also aims to stress the ongoing interaction between the political and literary discourses of that time and shows how the rhetoric strategies were reflected in social satire, namely in the works of Jonathan Swift and Henry Fielding.
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