Publication details

Willingness of individual to voluntarily pay for public services: Community development project

Authors

MIKUŠOVÁ MERIČKOVÁ Beáta MUTHOVÁ Nikoleta

Year of publication 2019
Type Article in Proceedings
Conference Proceedings of the 24th International Conference. Theoretical and Practical Aspects of Public Finance 2019
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web https://kvf.vse.cz/wp-content/uploads/page/158/Sborn%C3%ADk-TPAVF-2019_final.pdf
Keywords Consumer preferences; experimental survey; factors; Willingness to pay
Description The concept of behavior rationality promoted by the classical economy loses general validity in confrontation with the reality of human action. Addressing the issue of predicting and influencing the behavior of individuals in modern public economics extends the concept of neoclassical economics to a psychological dimension in order to respond more adequately to public needs, increasing the efficiency of public service provision. The aim of the paper is to examine, in the context of the theoretical basis, the consumer's collective consumption and rationality in neoclassical and behavioral economics, the factors of willingness to pay voluntarily to services of general interest and to address the issue of accepting the charging of these services. There are different factors that affect individuals from all sides (television, internet, acquaintances, family, friends, etc.) that consciously or unconsciously interfere with their decision-making. If we are aware of all these factors that enter and influence the decision-making of an individual, it is possible to "control and influence" their decision making.
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