Publication details

Vidiecky maloobchod a služby na hrane spoločenského a ekonomického úpadku? Príklad Juhomoravského kraja

Title in English Rural retail and services at the edge of social and economic decline? Example of the South Moravian Region

ŠILHAN Zdeněk KUNC Josef

Year of publication 2020
Type Chapter of a book
MU Faculty or unit

Faculty of Economics and Administration

Description This monograph brings new and develops previous knowledge of interdisciplinary topics, such as consumption and retail. Retail and consumption have undergone a significant transformation over the last 30 years. In the retail sector, globalization trends have begun to be evident to which consumers have responded by changing their purchasing behavior. Consumers have become part of the consumer society. The authors evaluate the development of retail in Slovakia and partly also in the Czech Republic, analyze urban and rural retail environment through case studies. They develop the knowledge base of e-retail and reflect on the functioning of the food system at the local level. The authors' role is to answer the basic questions Where do we shop? What do I buy? Why do we buy? Retail and consumption sites as well as consumer behavior are analyzed. The aim of the chapter is to present selected development consequences, changes, trends and the current situation in the field of retail and selected services in the countryside, on the example of the South Moravian Region. Analyzes, interpretations and evaluations are based, among other things, on the basis of data from two previous surveys (2002 and 2012) and on their own research conducted in 2018. The authors focus mainly on describing and evaluating fundamental changes in municipal equipment with retail and service facilities. and seek to highlight the risks of adverse developments, but also the potential for public support.
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