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Prostorová mobilita uživatelů služby Airbnb v kontextu současných megatrendů

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Title in English Spatial Mobility of Airbnb Users in the Context of Current Megatrends


Year of publication 2020
Type Article in Periodical
Magazine / Source Trendy v podnikání - Business Trends
MU Faculty or unit

Faculty of Economics and Administration

Keywords mobility; consumer behaviour; trends; sustainability; urbanization
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Description The paper focuses on the spatial behaviour of visitors in the context of current megatrends. It aims to identify and characterize the spatial behaviour of the Czech users of the Airbnb service. Firstly, there is a theoretical-methodological and conceptual anchoring of the issue of tourism, mobility, and megatrends. The next part analyses the results of the questionnaire survey. The sociodemographic profile of the respondents is compiled, and the results are confronted with official tourism statistics at the national and international levels. The final findings are discussed in the context of sustainable development. The Airbnb platform is mostly used by the so-called Millennials for trips abroad. The choice of destination corresponds, to some extent, to the most visited countries according to UNWTO statistics. The most frequently chosen mean of transport in the case of outbound tourism is a plane. The main motivation is to spend the holidays. In terms of the number of overnight stays, short stays are generally preferred. This result is related to the fact that most of the destinations are of urban-type and a shorter length of stay is typical for urban tourism. Concerning the sustainability of urban destinations, the uncontrollable concentration of visitors, and the extension of shared accommodation cause socioeconomic problems, increase noise, and decrease the quality of residents' life.
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