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Rozhodovací proces účastníků cestovního ruchu v kontextu výstavby vysokorychlostní železnice

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Title in English Decision-making process of tourism participants in the context of high-speed rail construction

NOVOTNÁ Markéta ŠAUER Martin

Year of publication 2021
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Economics and Administration

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Description The spatiotemporal behaviour of individuals is the subject of tourism geography. This issue is connected with consumer behaviour and the decision-making process, in which the individual seeks information, evaluates alternatives and then implements his purchase decision (Kotler and Keller 2013). Several models of the decision-making process of tourism participants are applied in the field of tourism (Fletcher et al., 2018). The decision on the choice of means of transport is an integral part of this process as transport connects the residence place of tourists with the destination (Decrop and Snelders 2005). The choice of means of transport has several socio-economic consequences. For this reason, the research teams of Masaryk University, together with project partners, also deal with the effects of the construction of a high-speed rail (HSR) in the Czech Republic on the development of regional economies. To evaluate the potential of HSR, it is necessary to know the mobility behaviour of the population. In the context of tourism, this means finding out whether the existence of VRT can influence the choice of destination, strengthen its attractiveness and influence the consumption patterns of tourists. The presentation aims to identify the factors that influence the travel habits and decision-making process of tourism participants in choosing a destination to evaluate the impact of high-speed railway development on the functional-spatial system of tourism. It is based on a survey of mobility behaviour carried out by AUGUR Consulting s.r.o. The survey focused on tourism participants who came to Prague, Brno and Ostrava, which are cities in which the construction of HSR is expected. A total of 1,800 respondents selected according to predetermined quotas took part in the survey. A deeper two-dimensional analysis presents how visitors make decisions based primarily on socio-demographic factors. The results show that a higher percentage of women would benefit from HSR. The lowest willingness to use HSR is in the group of respondents over the age of 60. There is a lower willingness to choose HSR for people travelling by car. Higher time savings increase the willingness to use high-speed rail; higher prices decrease. However, better time availability does not affect the length of stay in the destination.
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