Publication details
Value Proposition Canvas jako metoda pro inovace služeb
| Title in English | Value Proposition Canvas as a Method for Service Innovation |
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| Authors | |
| Year of publication | 2021 |
| Type | Popularization text |
| MU Faculty or unit | |
| Citation | |
| Description | In the field of service design, various tools are used that can be used to examine customers, criticize existing services or come up with new ideas and possibilities for their implementation. An example is the User-centered Persony method, which allows you to create profiles of different types of customers based on their typical behavior and needs. The paper presents this method. |
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