Publication details
Novi političeski metafori v bălgarsskija publičen diskurs
| Title in English | New Political Metaphors in Bulgarian Public Discourse |
|---|---|
| Authors | |
| Year of publication | 2026 |
| Type | Peer-reviewed scientific article |
| Magazine / Source | Chuzhdoezikovo Obuchenie-Foreign Language Teaching |
| MU Faculty or unit | |
| Citation | |
| web | https://journals.azbuki.bg/foreignlanguages/novi-politiceski-metafori-v-blgarskiya-publicen-diskurs/view |
| Doi | https://doi.org/10.53656/for2026-03-00 |
| Keywords | metaphor; political metaphor; public discourse; political language; framing |
| Attached files | |
| Description | The text examines new political metaphors in contemporary Bulgarian as a dynamic tool for the conceptualization and interpretation of political reality. The analysis covers both metaphorical calques from English (e.g. deep state, SLAPP lawsuit, factory of illusions) and other languages (e.g. contract killing), as well as metaphors and figurative expressions that have emerged domestically as a result of current social and political processes (e.g. circles of companies, distribution of portions, participation in schemes, etc.). The study demonstrates that political metaphors not only enrich linguistic expression but also influence the formation of public attitudes and political thinking. In conclusion, the role of metaphor is emphasized as a key mechanism of semantic innovation and discursive influence in contemporary political language, highlighting its ability to shape the cognitive models through which society perceives political processes. |
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