Publication details

Organizační kultura

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Title in English Organizational culture

LUKÁŠOVÁ Růžena NOVÝ Ivan a kol.

Year of publication 2004
Type Monograph
MU Faculty or unit

Faculty of Economics and Administration

Description The book deals with the concept of organizational culture as the factor determining organizational effectiveness. The introductory part of the book defines the concept and explains how organizational culture influences the behaviour of the organization. The second part describes the procedure and methods for identification, testing and assessing organizational culture. The third part outlines the procedure of forming of desirable organizational culture, especialy customer focused culture, quality culture and innovative culture.
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