Publication details

Instituce jako klíč ke komunikační politice EU?

Title in English Institutions as the Key to EU Communication Policy?


Year of publication 2011
Type Article in Periodical
Magazine / Source Politologický časopis
MU Faculty or unit

Faculty of Social Studies

Field Political sciences
Keywords Communication policy - European Commission - coordination discourse - communication discourse - democratic deficit
Description The article deals with the communication policy of the European Union – specifically, the communication policy of the European Commission. Though the Commission has considered communication policy to be one of its most important priorities in recent years, opinion polls and the behaviour of EU citizens during various elections or referenda show that little progress has yet been made. The authors try to uncover the reasons for this situation by examining the institutional set-up within the Commission’s communication policy. In doing so, they base their research on the assumption derived from discursive institutionalism. The coordination discourse, first at EU level and second at national level, is explored through the examination of various actors institutionally involved in EU communication policy and the coordination mechanisms present among them. Subsequently, the communication discourse is analysed through research into the communication tools the Commission uses to achieve its goals in the field of communication policy.
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