Publication details

Projektování transferu baťovských jednotek

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Title in English The project of the Baťa's units transfer
Authors

MAREK Martin

Year of publication 2010
Type Article in Periodical
Magazine / Source Acta historica Universitatis Silesianae Opaviensis
MU Faculty or unit

Faculty of Arts

Citation
Field History
Keywords Baťa; economic migration; designing
Description The study deals with the forms and changes of the planning in Baťa's concern on the example of the project of transfer of employees in the time of coming Second World War. Although similar simplifications expressed by projects and plans were supposed to reduce, prescribe and simplify a social reality, planning is understood as a process of communication realized by all its participants, i.e. by designers, makers and users, to varied extent. The mutual expectations and obligations resulting from the personal and subjective motivations should have met on the occasion of the dialogue of the participants; thereby the resulting effect went beyond the original motivations and standards of the firm's management.
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