Informace o publikaci

Neuroscience & Consumer Behavior: International Conference on Contemporary Issues in Decision Making, Neuromarketing and Neuroeconomics

Název česky Neurovědy & Spotřebitelské chování...
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  GÁLIK Stanislav   HORSKÁ Elena

Druh Uspořádání konference
Fakulta / Pracoviště MU

Filozofická fakulta

Citace
Popis A one-day conference on consumer neuroscience, neuromarketing and neuroeconomics, with the main focus on the current state of the academic fields and visions for future development. This conference is a platform for presenting, discussing and sharing research results and best practices related to implementation of neuroscience and neuroimaging techniques into marketing and decision-making research. The organizers welcome researchers, scholars, business representatives, market researchers, consulting and advertising agencies, and all who would like to interact with the community of globally and regionally recognized experts through paper presentations, colloquia and discussions, and poster presentation as well. Conference topics include: Neuroeconomics and Neuroscience in Decision-Making Research, Neuromarketing as the Interdisciplinary Approach to the Customers, Neuroscience and Marketing Research: for a Better Understanding of Customer´s Perceptions and Reactions, Neuromarketing and Visual Merchandising in Retail and Services, Sensory and Aroma Marketing, Applied Neuromarketing in Various Segments of the Market, Neuromarketing & Ethical Issues, Neuroimaging and Biometrics in Decision-Making Research

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