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SOCIAL MEDIA USE IN PUBLIC ADMINISTRATION – THE CASE OF FACEBOOK USE BY CZECH REGIONS

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ŠPAČEK David

Rok publikování 2018
Druh Článek v odborném periodiku
Časopis / Zdroj NISPAcee Journal of Public Administration and Policy : the Network of Institutes and Schools of Public Administration in Central and Eastern Europe
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
Doi http://dx.doi.org/10.2478/nispa-2018-0019
Klíčová slova social media use in public administration; Facebook usage in public administration
Popis Available data on internet use by citizens indicate that participation in social networking represented one of the most common online activities in the EU-28 in 2016. Social media has been perceived as new tools that can enhance participation and inclusion of citizens and other important stakeholders in public decision-making for several years. According to available literature, use of social media may also drive innovation in public service delivery and government operations. Research on use of social media by Czech public authorities is rather limited and is still in its beginnings. The paper outlines results of web-based analysis that focused on use of Facebook (FB) by Czech regions. Findings on practices of 13 regions (i.e. all regions in Czechia, excluding Prague for its specifics) are presented. They clearly indicate that FB is used particularly as a one-way communication channel only for some kinds of information, rather than an instrument for inclusion of citizen into public deliberations. This is in compliance with research on practices in developed as well as in transition countries. Data also show rather heterogeneous practices related to types of information that are published on FB profiles of Czech regions.
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