Informace o publikaci
Budování značky s pomocí Event Marketingu
| Autoři | |
|---|---|
| Rok publikování | 2003 |
| Druh | Článek ve sborníku |
| Konference | Marketing a obchod 2003 |
| Fakulta / Pracoviště MU | |
| Citace | |
| Klíčová slova | Event Marketing; Brand Building |
| Popis | This time Event Marketing (EM) is considered to be the most efficient tool for brand building and sale stimulation. EM creates, plans and organises events that stimulate all senses and provide emotional experiences. Their task is attract consumers to the brand. |