Informace o publikaci
Interfunctional Coordination from Company Functions Point of View
| Autoři | |
|---|---|
| Rok publikování | 2013 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Acta academica karviniensis |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Ekonomie |
| Klíčová slova | collaboration; interfunctional coordination; marketing; supply chain management |
| Popis | The primary aim of this paper is to investigate the evalution of interfunctional coordination theory from the marketing and logistics point of view. The paper also discusses the key attributes of interfunctional coordination from the above mentioned perspectives in present network busines environment. The paper identified source and parts of internal and external barriers of interfunctional coordinaton implementation. |