Informace o publikaci
Rolle des Stadtmarketing in der Entwicklung der europäischen Mittelstädte
| Autoři | |
|---|---|
| Rok publikování | 2012 |
| Druh | Další prezentace na konferencích |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | The structure of the city is inseparable part of their strategic brand development and increase the marketability of both the local as well as on a global scale. The structure of the city is inseparable part of their strategic brand development and increase the marketability of both the local and the global Dimension.Klare definition of identity helps a unified communications concept of the present city. |