Informace o publikaci
The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy
| Autoři | |
|---|---|
| Rok publikování | 2014 |
| Druh | Kapitola v knize |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic. |