Informace o publikaci
Collective aspects of privacy in the context of personalization
| Název česky | Kolektivní aspekty soukromí v kontextu personalizace |
|---|---|
| Autoři | |
| Rok publikování | 2025 |
| Druh | Další prezentace na konferencích |
| Fakulta / Pracoviště MU | |
| Citace | |
| Popis | Personalization tailors content to individuals using extensive consumer data. This work ex- amines how companies process data for online personalization – targeting ads, content, and prices – while analyzing its privacy implications. Beyond individual impacts, personalization is collective in nature. The paper explores how predictive algorithms, reliant on aggregated data, undermine informational self-determination. It evaluates GDPR tools, highlighting their limitations in regulating data-driven, collective personalization. |
| Související projekty: |