Informace o publikaci

Strategic management factors of MNC´s subsidiaries – comparative analysis of metal manufacturing and other industries in the Czech Republic

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KLAPALOVÁ Alena

Rok publikování 2012
Druh Článek ve sborníku
Konference Metal 2012
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
Obor Řízení, správa a administrativa
Klíčová slova strategy centralization subsidiary environment MNC
Přiložené soubory
Popis Paper presents results of comparative analysis focused on some factors of strategic management (centralization versus decentralization of decisioning, strategy formulation, type of strategy followed by subsidiaries, perception of market environment etc.) of MNCs subsidiaries located in the Czech Republic, namely comparison of subsidiaries operating in basic and fabricated metal products manufacturing industry and subsidiaries from other industries. The comparison, in some cases supported by statistically confirmed significance, reveals that behaviour and perception within strategic management of subsidiaries belonging to different industries differs.
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