Informace o publikaci
Collective aspects of privacy in the context of personalization
| Název česky | Kolektivní aspekty soukromí v kontextu personalizace |
|---|---|
| Autoři | |
| Rok publikování | 2025 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Jusletter IT |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | Web nakladatele |
| Doi | https://doi.org/10.38023/23b5c2c3-a0ce-4727-a23d-76ca93a0b1a3 |
| Klíčová slova | Personalization; consumer data; GDPR |
| Popis | Personalization tailors content to individuals using extensive consumer data. This work examines how companies process data for online personalization – targeting ads, content, and prices – while analyzing its privacy implications. Beyond individual impacts, personalization is collective in nature. The paper explores how predictive algorithms, reliant on aggregated data, undermine informational self-determination. It evaluates GDPR tools, highlighting their limitations in regulating data-driven, collective personalization. |
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